The Evolution of a Digital Whale

I have been working on evolving Digital Whale into a consulting business rather than a community management business.  My idea is to offer customized, 1 on 1 workshops where I give business owners/manager/employees the tools and guidance they need to establish and manage their social media.  The idea is to distill all the fragmented information out there into a digestible one hour presentation and pepper in some of my ideas for their business’s social media marketing when appropriate.

I recently rewrote the copy of my flyer to showcase only the workshops.  I also developed a menu of workshops that I offer and attached it to my flyers in hopes that it workshop titles with short descriptions makes my offering more concrete to potential clients.  The workshops are split into beginner, intermediate, and advanced categories.  I set my prices at $150, $250, and $300 based on level since the intermediate and advanced workshops will require more front-end research and custom slides.

Now I just need to hit some businesses to test the waters.  Although, if I get any takers I’ll be in a tight spot.  I don’t have a projector, screen, slide software, or actual slides to deliver the presentation.  It seems that it will cost me over $1000 to get it off the ground…but you can’t let a little thing like that stop you.

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