Today I woke up inspired. I went straight to work improving my flyer that I hand out to local business owners. To make it more eye-catching I added a dozen small logos of popular social media platforms around my Digital Whale logo. I also hoped that this would better convey that I do more than just Facebook and Twitter. I also removed “no job is too big or too small” because I realized that may come across as too cheesy and desperate. My new and improved flyer looks ten times better.
I’m confident and ready to hit the streets. But with the Holiday frenzy in full swing I anticipate running into a lot of busy and overwhelmed biz owners. Accordingly, my goal is to keep it short, sweet, and laid back. No probing questions about their social media efforts. I just want to get the flyer in their hands, ask them to keep it on file, and keep me in mind for the future. Basically, a simple awareness campaign.
I hit up a few restaurants, a couple bars, and the design district which consists of about 10 fashion boutiques. The response was not as good as my last outing. The owners and managers were extremely busy but a few promised to keep me in mind. A couple mentioned that they were in the market for a website….which I don’t do….yet. Rather than make myself irrelevant and encourage them to just throw my flier in the trash I just said “sure, give me a call after the holidays.”
I have connections with a couple free lancers web designers and programmers in town. Why not just go with the flow and do websites too? The next few weeks should give me enough time to put it together and educate myself beyond my basic understanding of usability, design standards, CMS, SEO, etc.
With that in mind I was still up-beat despite zero interest in social media marketing from anyone. Typically in sales you have to get through a lot of no’s before you run into a yes. Finished with the design district, still having a dozen flyers and an hour left before I had to start getting ready for work, I rushed back to my car thinking about where to go next. I reach into my pocket for my keys; wrong pocket. I reach into my other pocket; not there either. SHIT!!!! Yep, my keys are in my cup holder….along with my cell phone!!!!! This isn’t the first time I’ve locked my keys in my car downtown. Last time I made it a point to leave my clicker in my junk drawer at home so I can get out of these situations cheaper. Oh wait, no, I used my clicker the other day when I locked my keys in my car in my driveway and then put it in the center counsel and never took it back out….
To make a long story short, embarrassingly, I had to enlist the help of one of the boutique owners that I had just visited to call a lock smith which cost me $80 I didn’t have. After 45 minutes and two denied credit cards the lock smith had to follow me to the bank where I withdrew the funds from an account I don’t have a card for. That money was supposed to go towards a bill that I had just sent the check out for today. I was late for work, miraculously by only 5 minutes, and my day went from being uneventful to a complete failure that may end up costing me family Christmas in New Orleans.
Get knocked down. Get back up. Get knocked down. Get back up.
Working a double/double this weekend but Monday I will pick out a dozen new targets, do a little research on their social media, and go see them on Tuesday.