After finalizing my logo, I established a facebook and google+ page for Digital Whale. I sent out invites to friends expecting mediocre results however I only got back a handful of likes and 1 comment. Ok no problem I thought since my network isn’t really choc full of business owners it’s understandable that no body cares. Over time my fan base will increase one person at a time.
I created some flyers and stopped by some local businesses that I thought would be good candidates for my services, expecting nothing more than doors slammed in my face because local businesses are constantly solicited by marketers and advertisers. Instead, most business owners and managers were eager to talk to me. Many told me to come back after the holidays and scheduled an appointment for this Thursday at noon. Looking good.
What’s not looking good is my evening job and finances. I had planned on making at least $500/week if worked 6-7 nights a week. I worked the 18 nights in a row and even worked doubles on Sat/Sun a couple of times and I’m averaging just $300-$400/week. I give excellent service but people just aren’t tipping. Some highlights are $5 on $109 and $20 on $218. I have to automatically tip out 3% of my sales to the bartenders, hosts, and bussers so even when I manage to eek out a respectable $70 on a shift I usually only walk with $50. My boss even felt sorry for me and put me on Monday night even though I wasn’t scheduled or able to pick up a shift from anyone. He gave me a rockin’ section and told the hostess to keep my section full no matter what. The night ended up being unbearably slow but I was relatively busy. Ended up with the best table of the night that racked up the previously mentioned $218 check but didn’t tip me well. The whole restaurant wanted to see my tip and gathered around when I opened up to see $20 on the credit card slip. They all went, “Awww” and it sucked the air right of the room. My boss was going to put me on last night too as a favor but knew it was of no use. So he told me not to come in and gave me a $50 gift card to Bonefish Grill/Outback. Nothing like drowning your misery in a Kobe Beef Burger. Although, it was nice to take the girlfriend out and forget about life’s worries for a bit.
Life’s worries were still there in the morning. The first is tomorrow and I had to choose between the car payment and the rent payment. I chose the car payment. My girlfriend is obviously not happy because she has to drain her savings (again) to keep this shanty of a roof over our head. I will pay her back this week and next week. Moreover, Christmas is barreling down and we hope to go to New Orleans for family Christmas (both hers and mine) but that won’t happen unless I land some clients this month. No pressure, right?
I was excited over the last few weeks because for a moment it seemed like things were turning around. Although, I had been experiencing a bad run of tips at work (which happens), I kept telling myself it can’t be this bad for the rest of the month. Eventually, I’ll have a good night or a good weekend to balance it out. My break just never came. Sometimes I feel like the universe is just punishing me. For what I don’t know. Other times I think maybe it’s just what I need to have the drive to succeed in this new venture. After all, most successful entrepreneurs will tell you things always get worse before they get better. Despite the issues I am making progress.
Create Online Presence: CHECK
Create Flyer: CHECK
Get Out and Sell: CHECK